基于跨境社交平台的产品推广模式研究

论文调查分析了近年来热度较高的跨境社交媒体平台以及相关使用数据,利用相关性分析方法分析了多个平台的数据,在此过程中发现了各平台间具有相当高的互惠性,并运用互惠比例和推广方式适配度模型完成了对跨境社交平台的运行模式以及推广方式的对比分析,最终研究得出跨境社交媒体平台的产品推广模式。     

Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness

The role of social media in promoting sustainable attitudes is currently understudied. Underpinned by social learning theory, this study unveils the effect of social media usage and browsing on sustainable purchasing attitude, the underlying mechanism, and the boundary condition. Drawing on a sample of 693 experienced respondents analyzed using structural equation modeling, this study reveals that social media usage and browsing have a significant positive association. Both constructs significantly impact sustainable purchasing attitudes with complementary partial mediation of the drive for environmental responsibility. Further, trust in social media and perceived environmental effectiveness significantly moderate the relationships belongs to the browsing and drive for environmental responsibility. Contrary to the theorization, moderating constructs cannot substantially impact the proposed associations of social media usage. In this manner, the present research is innovative and provides valued knowledge to comprehend social media's role in encouraging sustainable attitudes.     

基于社会网络视角的科研合作网络结构及特性分析——以战略性新兴产业领域为例

战略性新兴产业是近几年新出现的研究热点,对其科研合作网络的研究,有助于探究该领域的科研合作现状与发展趋势。基于社会网络分析方法,以中国知网(CNKI)作为数据来源,构建了战略性新兴产业领域作者合作网络、关键词共现网络、作者-关键词耦合网络及机构合作网络,对合作网络的结构及特性等进行了分析。结果表明:战略性新兴产业领域论文合著率基本呈上升趋势,但该领域整体合作仍较为松散,存在较多的小团体;合作网络具有小世界和无标度特性,具有较大影响力的节点作为合作网络的中心,影响着网络内的学术交流和科研工作的开展。     

社会互动对规模养殖户环保饲料支付意愿的影响研究*——基于改进的目标导向理论模型分析框架

［目的］通过引入社会互动变量改进目标导向行为理论框架，探讨生猪规模养殖户对环保饲料的支付意愿及其影响因素，为完善畜禽养殖污染防治政策提供参考借鉴。［方法］以湖北省生猪规模养殖户为研究对象，应用Heckman两阶段模型，研究规模养殖户对环保饲料的支付意愿。［结果］大多数规模养殖户（8134%）愿意采用环保饲料，且平均意愿支付水平为每头生猪饲料成本的669%（4680元/头）。社会互动中的干群互动、同行互动均能显著提升规模养殖户对环保饲料的支付意愿，但同时同行互动不利于其意愿支付水平的提升。进一步的异质性分析表明，在环保饲料支付意愿决策上，社会互动较少的规模养殖户更容易受到制度规范的约束，而社会互动较多的规模养殖户则更易受到感知养殖热情的影响。［结论］政府部门应加大生态环保宣传力度，并借助多种方式推动规模养殖户进行社会互动； 同时可依据社会互动程度的不同，分别制定相应措施以促进规模养殖户对环保饲料支付意愿的提升。     

市场环境、企业社会责任与基金安全投资转移

当市场环境不好以及不确定性增加时，基金进行安全投资转移。企业积极履行社会责任所形成的声誉资本具有“类保险”作用，在面临负面事件或不确定性环境冲击时能够防止股价大幅下跌和市值损失；基金是否会在市场环境不好时将投资组合转向社会责任绩效更高的股票进行安全投资转移呢？使用2010—2017年开放式基金样本，实证检验了企业社会责任、市场环境与安全投资转移之间的关系。研究发现，在市场环境表现不佳时，基金避险需求增加，倾向将投资组合更多地转向社会责任绩效高的股票进行安全投资转移；进一步研究发现基金和基金经理特征影响基金的安全投资转移行为，净资金流入较少、历史业绩差、经理选股能力差的基金根据企业社会责任进行安全投资转移的程度大。研究还发现，基金的安全投资转移行为对基金业绩和基金收益波动产生了积极影响。     

Does corporate social responsibility reduce financial distress risk?

This paper examines how corporate social responsibility (CSR) affects the level of financial distress risk (FDR). Using a sample of 1201 US-listed firms during 1991–2012, our results indicate that firms with higher CSR levels have lower FDR, suggesting that a better CSR performance makes firms more creditworthy and have better access to financing, which is rewarded with less financial defaults. This finding is robust to using alternative proxies of FDR, to controlling for potential endogeneity, and is mainly driven by the community, diversity, employee relations, and environmental dimensions of CSR. Moreover, this relationship is more prevalent in firms with strong governance mechanisms and high product market competition. It is also more exacerbated for less distressed firms and during non-crisis periods. Overall, our findings suggest that the adoption of CSR practices comes with less distress and default risks, likely leading to a more attractive corporate environment, better financial stability and more crisis-resilient economies.     

飞地府际合作治理模式的确立与逻辑展开

研究目的：反思飞地治理困境，为飞地府际合作治理模式的确立与逻辑展开提供理论支撑。研究方法：规范分 析法、实证调研、原理证成和演绎法。研究结果：从分布状态上看，中国飞地具有“小、散、多”的基本特点。现有飞地 治理模式与治理需求存在张力，且既有成果对飞地治理解释出路存在偏差。飞地监管不力的本质原因包括飞出地政 府对飞地的控制力薄弱之内因以及飞地行政管理松弛之外因两个方面。研究结论：以权力让渡为基础、兼具激励机制 和约束机制的飞地府际合作治理模式是解决飞地问题的新思路、新思维。该模式以飞地治理为共同目标和发起点，通 过协商将双方应尽之义务以及应享有之权益以协议形式固定下来，并通过约束机制保障全面代管和部分代管的落实， 达到飞地良好治理的目标追求。     

Understanding the dynamics of the quality of airline service attributes: Satisfiers and dissatisfiers

This research aims to determine the relationship between the quality of airline service attributes and overall satisfaction. Although a number of relevant studies have reported a linear relationship (or symmetric effect) between the two concepts, this work suggests that attribute quality exerts heterogeneous effects on satisfaction or dissatisfaction. A total of 157,035 consumer data from online reviews have been analyzed to achieve the research objective. In accordance with Herzberg, Mausner, and Snyderman’s (1959) two-factor theory, the findings of this research have determined that the quality of certain service attributes, such as cleanliness, food and beverages, and in-flight entertainment, affects the variations of positive ratings as a satisfier. Other airline service attributes, such as customer service and check-in and boarding, influence the deviations of negative ratings as a dissatisfier. Apart from airline attributes, the individual features and types of airline products have been estimated to improve the understanding of such relationships. In this regard, this study provides important implications to customer-centric marketing in an airline marketplace.     

UGC信息类型及发布者头像对其他用户购买意愿的影响 ——基于社会化电商小红书社区的研究

社会化电商社区包含着丰富的用户生成内容,通过用户生成内容的生成、分享和传播,影响用户的购买意愿。从小红书社区“带货”现象出发,以心理距离理论为视角,探究具有不同信息类型的用户生成内容对其他用户购买意愿的影响,并且研究拥有肖像类头像的发布者特征的调节作用。通过实验研究发现,在社会化电子商务社区中,体验型用户生成内容对其他用户购买意愿具有正向的影响,且用户感知心理距离产生中介作用,对于以肖像形象作为头像的发布者而言,这种影响更为显著。     

城乡炫耀性消费差异的根源探索

运用中国家庭追踪调查数据,研究发现:农村家庭的炫耀性消费支出比例显著高于城镇家庭,且这一结果随时间变化比较稳健。进一步研究发现,在考虑了家庭参照群体的平均收入之后,城乡炫耀性消费差异不再显著,且参照群体的平均收入对家庭炫耀性消费的影响显著为负。这很可能来源于家庭为寻求社会地位而消费的动机,更高的社会地位意味着更多的财富和带来更高的收益。炫耀性消费充当了家庭社会地位的信号,向其参照群体传递了自身的收入水平状况,参照群体的平均收入越低,消费者寻求社会地位的消费动机越强。农村家庭参照群体的平均收入较低,所以其寻求社会地位的动机更强、炫耀性消费水平更高。因此,寻求社会地位的消费动机是城乡炫耀性消费差异的主要原因。